Emirates Transport concludes the first innovation lab of its kind in the Middle East


Dubai: Emirates Transport Media Dept.
Emirates Transport (ET) concluded the work of the Innovation Lab which aimed to enhance its services and activities and to promote digital transformation.
The workshop was conducted by Dreamforce2you and organized by ET’s Department of Information Systems and Digital Transformation, in cooperation with Salesforce, a leading global platform for CRM applications and in coordination with Smaartt Digital Consulting.
The three-day event was held at the Al Bustan Rotana Hotel in Dubai, and was inaugurated by Mohammed Al Jarman, general manager of Emirates Transport, in the attendance of various officials and over 100 employees.
The lab discussed issues and presented ideas and suggestions related to the development of ET’s services and the consolidation of the digital transformation that is taking place, through interactive discussion sessions to generate and develop ideas and suggestions.
The lab is the first of its kind in the Middle East and was organized with international partners who specialize in digital transformation and customer services and who came to the UAE to participate and contribute to the organization of the laboratory, in cooperation with the ET team, and to help develop the services of the Corporation and boost its competitive capabilities, to meet its aspirations in accordance with the strategy of Emirates Transport 2018-2022.
The importance of engaging customers in digital transformation processes requires significant changes in customer relationship management (CRM) applications and the development of smart and technical solutions.

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