Electronic services: an important qualitative change with multiple corporate benefits

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His Highness Sheikh Mohammed bin Rashid Al Maktoum – Vice President and Prime Minister and Ruler of Dubai, said: “Our goal is for all interactive channels to lead to a distinctive government service”

There is no doubt that His Highness is fully aware of what it means to provide interactive channels with customers, to ensure they receive outstanding, highly efficient service, and this is what contributed to the UAE being ranked among the top countries in the world in the field of governmental efficiency, according to the 2013 Global Competitiveness Report.

At Emirates Transport, we are always keen to keep up with the Strategic Electronic Plan of the federal government and raise the readiness of the electronic transformation of the services provided by the corporation to clients in the fields of transport and maintenance services.

One may wonder how this can be achieved. What are the ingredients that we rely on to implement this qualitative government approach?

It has to do with taking advantage of information and communication technologies to provide services, as they have a significant impact in facilitating these services to the masses.

If we contemplate the many possible benefits of e-services, we can understand the importance of this trend and the necessity of its application.

Some of these benefits include: contributing significantly and effectively to attracting new customers, improve customer service, being an effective marketing channel, creating a new opportunity to raise extra revenue from existing customers as well as providing greater exposure to a brand.

Thanks to the efforts of the various teams at Emirates Transport, particularly the cooperation between the departments of Operations Management, Information Technology and Government Communications, as well as others, we have recently succeeded in launching a package of new electronic services on the corporation’s official website.

We will continue to raise the bar to achieve the targets set by the government in this filed which will result in a better customer experience and improve business and government service performances. ​

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