Dubai: Emirates Transport Media Dept.
Emirates Transport (ET) has joined the Mobility as a Service (MaaS) Alliance, a consortium of international companies, institutions and organizations working in the field of transport and related technologies.
Feryal Tawakul, executive director of Support Services Division at ET, said that the Corporation earned membership through its extensive presence in the transport market in the country, and its long and diversified operational experience in the fields of school, commercial, government and logistic transport, in addition to its achievements in adopting smart systems and the latest technologies in the transport sector.
Tawakul explained that the next stage after membership requires developing the necessary processes, procedures and policies, providing the required technical infrastructure and updating existing smart applications and services at ET.
Mobility as a Service (MaaS) is the integration of various forms of transport services into a single mobility service accessible on demand. To meet a customer’s request, a MaaS operator  facilitates a diverse menu of transport options, be they public transport, ride-, car- or bike-sharing, taxi or car rental, or a combination thereof. For the user, MaaS can offer added value through use of a single application to provide access to mobility, with a single payment channel instead of multiple ticketing and payment operations. For its users, MaaS should be the best value proposition, by helping them meet their mobility needs and solve the inconvenient parts of individual journeys as well as the entire system of mobility services.
The ultimate aim of the MaaS Alliance is to combine multiple transport options into a single, seamless, effortless, borderless and on-demand ecosystem for advanced, user-oriented mobility services, for both passengers and goods. To this end, it brings together all players in the transport ecosystem: public authorities, system integrators and mobility service providers (both start-ups and well-established ones).