Dubai: Emirates Transport Media Dept.
Emirates Transport (ET) carried 1,800 adverts on its buses, dedicated to community service and good causes, free of charge, in support of various entities in the State.
The initiative, organised in Cooperation with the Mohammed Bin Rashid Global Centre for Endowment Consultancy, comes as part of ET’s commitment to its corporate social responsibilities and in line with the Year of Giving initiative launched by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE.
Abdullah Mohammed, manager of ET’s Government Communications Department, said the project Community Advertising stems from the Corporation’s keenness to support social campaigns and events.
He added that the allocation the free advertising spaces on buses belonging to the fleet of Emirates Transport is a reflection of the commitment of the Corporation to achieve social and humanitarian solidarity.
The manager of the Government Communications Department further explained that the project Community Advertising continues to attracted the attention of various community and charitable entities.
It’s worth mentioning that Emirates Transport has implemented the best global practices in the field of community responsibility and has achieved positive results in various indicators related to the environment, the workplace, the market and the community. As a result, the federal transport corporation has won multiple awards both from inside and outside the State.